Comprised of journalism courses that lay a foundation for using social media platforms to research, publish and engage with audiences in numerous contexts. Social Media Engagement skills transfer to a variety of occupations, preparing students for rapidly changing online environments.
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"I didn't expect to get real experience this early, but by my sophomore year I was already working on projects that felt like actual marketing work. It made me feel confident that I'm ready for what comes next."Alex WilcoxonMarketing | Junior
The Social Media Engagement minor equips you with skills in digital content creation, analytics and strategy. It is a fit if you are creative, analytical and curious about how audiences respond online. You learn to craft compelling messages, manage online communities and analyze engagement metrics across platforms, preparing for roles in social media management, marketing and digital communications.
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